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The honest comparison

Stablemate vs the competition.

Most prospects compare us to two products. EquisoftLive (Ireland) is the closest thoroughbred-focused competitor. Crio Online (Colombia) is the entry-level all-breed product some studs consider. Here's the side-by-side, written without spin — pull what you need to decide.

At a glance

The factual side-by-side.

All facts public, current as of 2026. If anything below is out of date, let us know and we'll correct it.

Stablemate EquisoftLive Crio Online
Founded 1993, Britain 1991, Ireland Online product from Colombia
Specialism Thoroughbred stud farms Bloodstock generally — studs, racing yards, owner portfolios General equine — boarding, training, all breeds
Customer base 20+ leading UK studs incl. The Royal Studs "Hundreds of clients worldwide" Latin America focus, global trial users
Pricing model Three tiered plans, all-inclusive Modular: mandatory Standard + optional add-ons Four tiered plans with user / horse caps
Entry price £125 / $159 / €145 / A$249 per month (Standard) €80 per month (Standard) $15.90 per month (Basic)
All pricing public ✓All tiers shown —POA on every add-on ✓All tiers shown
Per-user fees ✓Unlimited users every plan —Multi Users is a paid add-on —1, 3, 10 user caps; unlimited only on top tier
Per-horse limits ✓Tier limits, generous (40 / 120 / unlimited) ✓Unlimited —15 / 100 / 300 caps; unlimited only on top tier
Onboarding fee None on annual plans €250 (excl. VAT) Onboarding help only on Unlimited tier
Free trial 30-day pilot with founder, on your own data 30-day self-serve Standard, 14-day per add-on 30-day, no credit card required
Mare nominations workflow ✓Included (7-stage) ✓Stallion Management add-on ●Mare breeding on Professional+ tiers
Covering & foaling calendar ✓Included ✓Standard ●Mare breeding history on Enterprise+
Partnership invoicing ✓Native, automatic splits ✓Billing add-on —Basic invoicing only
Stallion contracts ✓Included with e-signatures ✓Stallion Management add-on ●Stallion management on Enterprise+
Frozen semen / AI tracking ✓Included beyond-thoroughbred module ✓Stallion Management add-on ✓Enterprise+
Racing / training yard module —Not the focus ✓Racing add-on —Boarding / training focus, not racing
Vet App (offline mobile) ●In development ✓iOS Vet App add-on ✓iOS / Android native app
Owner client portal ●In development ✓Client Portal add-on ●External users (limited)
Owner read-only access ✓Included — owners check their own horses with no per-user fee ✓Client Portal add-on (paid) ●External users (counted against tier limit)
Templated owner emails on events ✓Auto-sent on foaling, scan, cover, vaccination, invoice generated, and more Not publicly documented Not publicly documented
In-app feedback with live screenshots ✓Two-click issue reporting with screenshot auto-captured Standard email support Email / chat support
Audit logs & session management ✓Audit logs on every privileged action, force-close stuck sessions, real-time admin dashboard Not publicly documented Audit logs 1–12 months by tier
Multi-currency invoicing ✓Daily exchange-rate automation, applied to invoices automatically Not publicly documented USD-focused, manual rate handling
Accounting integrations Sage CSV and Xero sync built in Generic "3rd party export" Online payment gateway only
Vaccination scheduling ✓EHV, Rotavirus, Flu/Tet, Lawsonia, pregnancy-loss aware ✓Vet records in Standard ✓Reminders, general equine
US AAEP protocols & Coggins compliance ●In development — Q3 2026 release —Not designed for US market —Not designed for US market
GSB-compatible exports ✓Included ✓Standard —Not thoroughbred-focused
Database isolation Dedicated isolated database per customer Multi-tenant (typical SaaS) Multi-tenant (typical SaaS)
Hosting region UK / EU / US / Asia Pacific (regional on Professional) Web-based (region not publicly disclosed) Colombia
Languages English UI with built-in translation to 100+ languages (Google Translate) English, French English, Spanish, Portuguese (native localisation)
Founder access Direct on Professional plan, available on others Standard support team Email / chat support, 24h or 5h response by tier

Legend: ✓ included   ● partial / in development   — not offered

Which is right for you?

Built for thoroughbred studs. We'll say so when we're not.

Stablemate is the answer if you're running a thoroughbred breeding operation. If you're not, we'll tell you up front rather than waste your time.

Why thoroughbred studs choose Stablemate

  • Breeding is the operation, not a side — every workflow is built around mares, stallions, foals, and the people who manage them
  • Multiple staff need access — yard, office, vet, bookkeeper — and no one wants per-seat costs
  • Owners get read-only access to their own horses without counting as a paid seat — they check in, you keep working
  • Partnership and syndicate invoicing is native, not an add-on, with automatic share splits and a full audit trail
  • Multi-currency invoicing with daily exchange-rate automation — for studs with international owners, stallions abroad, or cross-border partnerships
  • Templated owner emails fire automatically on the events that matter — foaling, scan, cover, vaccination, invoice generated — without anyone having to remember
  • Sage and Xero integrations are named, supported workflows — not generic "third-party export"
  • Pricing is published up front in four currencies, no "price on application" anywhere
  • UK and EU operations get data residency options, proper VAT handling, and time-zone-aligned support
  • International staff and clients are covered — built-in real-time translation to 100+ languages on every page
  • Each customer gets a dedicated isolated database — your data is yours, not pooled in shared tables
  • Built-in feedback with live screenshots, audit logs on every privileged action, and force-close session management for the administrator
  • Direct founder access on technical or commercial questions, available on every plan
  • The platform was rewritten for the web in 2024 — modern UI, mobile-responsive, works from any device
  • Born British, built for transatlantic operations — UK protocols today, US AAEP and Coggins compliance shipping Q3 2026 for studs operating on both sides of the Atlantic

When we'll tell you to look elsewhere

  • You run a mixed-breed boarding or training barn rather than a thoroughbred stud — our workflows are too specific to fit cleanly
  • A primarily racing-yard module is your core need — training schedules, race results, jockey assignments aren't our focus
  • You need an offline mobile vet app for the crush today — it's in development, but not here yet
  • You need a customer-facing owner portal today — also in development, also not here yet
  • You need a native Spanish or Portuguese UI rather than real-time translation — our pages translate to 100+ languages via Google Translate, but the source text and industry-specific terms are in English
  • Your budget is hard-capped well below our entry tier — we'd rather say so than oversell a fit that isn't there

A 30-minute demo on your own data is the fastest way to know. If we're the right fit, you'll see it within twenty minutes. If we're not, we'll save you the rest of the meeting.

If Stablemate looks right

Book a 30-minute walkthrough.

With the founder, on your own data. No slide deck, no sales script. If it's not the right fit, we'll tell you.

Book a demo → View pricing